Pandora Delivers Premium Audio Marketplace for Programmatic Ad Buying
Adspotfinder 新聞編輯室
本篇由本站新聞編輯室依下方來源撰寫,不是人工撰寫。
Pilot program launches with Volkswagen campaign OAKLAND, Calif. – Pandora (NYSE:P), the largest music streaming service in the U.S., announced that it has built a premium marketplace that will allow advertisers to purchase its audio inventory programmatically across mobile and desktop. The pilot program is launching with Volkswagen and will expand to include additional advertisers and partners […]
“Pilot program launches with Volkswagen campaign OAKLAND, Calif. – Pandora (NYSE:P), the largest music streaming service in the U.S., announced that it has built a premium marketplace that will allow advertisers to purchase its audio inventory programmatically across mobile and desktop. The pilot program is launching with Volkswagen and will expand to include additional advertisers and partners […]”來源
媒體與平台
Amazon Ads and SiriusXM Media opened SiriusXM Media's streaming audio, including Pandora, to Amazon DSP buyers through the AdsWizz SSP, with rollout to select advertisers in Q4 2025.
Amazon DSP adds SiriusXM Media's digital audio, including Pandora and SoundCloud US, through the AdsWizz SSP, with the SiriusXM Podcast Network to follow; rollout to select advertisers begins in Q4 2025.
Volkswagen (Anhui) signs JvM China as lead co-marketing agency
Volkswagen (Anhui) has signed up JvM China to take care of its future co-marketing strategy, creative and execution. Volkswagen (Anhui) The agreement comes as the car maker works towards launching a new range of BEVs (Battery Electric Vehicles) and will be working with JvM China to support its introduction to the Chinese market. Volkswagen (Anhui) Digital Sales […]
Pandora became the first audio publisher to adopt Unified ID 2.0 (UID2), enabled through AdsWizz and The Trade Desk.
Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […]