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Publicis acquires LiveRamp for $2.5 billion

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Agencies within Publicis Groupe gain LiveRamp's data collaboration and identity technology to power AI-driven ad campaigns for clients.

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“Publicis Groupe agreed to acquire LiveRamp in an all-cash transaction valued at roughly $2.5 billion, giving the French advertising giant a larger foothold in the fast-changing market for data collaboration and AI-powered marketing technology. The deal values LiveRamp at $38.50 a share, about 30% above the company’s closing stock price on May 15, before the […]”
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