Pubblicità: Publicis Media e Starcom in testa in Italia nel 2025 per il new business e la retention

Publicis Media and ITV launch addressable audience partnership

Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.

Publicis Media→ITV

Publicis acquires LiveRamp for $2.5 billion

Agencies within Publicis Groupe gain LiveRamp's data collaboration and identity technology to power AI-driven ad campaigns for clients.

Publicis Groupe→LiveRamp

Could Ads be Coming to Gemini? Publicis Acquires AdgeAI

On today’s digest we look at the latest surrounding ads on Gemini, an acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial. How soon could ads be coming to Gemini? Google’s SVP of knowledge […]

Publicis acquires AdgeAI for predictive ad measurement

Advertisers working with Publicis gain predictive ad measurement capability as the agency acquires AdgeAI.

Publicis→AdgeAI

Publicis Media launches Spark Foundry India, names Niti Kumar as CEO

Publicis Media launches Spark Foundry India; Niti Kumar named CEO