Roku acquires subscription streamer Frndly TV

Roku and Horizon Media partner on CTV ad precision

Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.

Horizon Media→Roku→CTV inventory

推出CTV · 購買權限全球Roku Advertising3 週前

Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.

收購全球TubiFoxRoku Advertising4 個月前

Fox Corporation agreed to acquire Roku for $160.00 per share in cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the combined company would include Tubi and The Roku Channel. The deal is pending.

收購全球FoxRoku AdvertisingTubi4 個月前

Fox Corporation agrees to acquire Roku for about $22 billion

Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.

Fox Corporation→Roku

收購CTV · 收購美國Roku AdvertisingFox4 個月前

America's Test Kitchen opens FAST channel ads via Magnite and PubMatic

Buyers can now purchase America's Test Kitchen's FAST channel ad inventory through Magnite and PubMatic using PMP deals or programmatic guaranteed.

Magnite, PubMatic→America's Test Kitchen

推出CTV · 廣告版位串接全球America's Test KitchenPubMaticSamsung TV PlusRoku AdvertisingXumo PlayMagnitePluto TV9 個月前

Omnicom combines Acxiom and Roku data through Amazon Ads for TV frequency

Advertisers using Omnicom can now manage TV ad frequency better by combining Acxiom and Roku audience data through Amazon Ads.

Omnicom Media→Amazon Ads→Roku Advertising

更新電視 · 數據合作全球Omnicom MediaRoku AdvertisingAmazon Ads9 個月前