Snap announced a partnership with Integral Ad Science for brand safety reporting aligned to the GARM framework, plus campaign-level brand safety controls for creator mid-roll ads.

FTC sues Hims & Hers for allegedly sharing patients’ medical data with advertisers Meta and Snap

The U.S. federal consumer watchdog said Hims & Hers, which prescribes for sexual wellness and mental health conditions, used website trackers to share customers’ information with advertisers.

法規美國Snap AdsMeta Ads2 個月前

Announcing Unified Attribution on Snapchat | Snapchat for Business

更新全球Snap Ads5 個月前

Snapchat introduced AI Sponsored Snaps, letting brands appear in Chat through AI agents Snapchatters can interact with directly. Snap said Sponsored Snaps already drive 22% more conversions with nearly 20% lower cost per action.

推出全球Snap Ads5 個月前

Snap Dangles Thousands in Free Ad Spend As Potential TikTok Ban Deadline Nears

Buyers say Snap is “aggressively” pitching incentives to shift budgets

更新全球TikTok AdsSnap Ads1 年前

Snap expanded its agency offering into a tiered Agency Partner Program with badging and dedicated support, live in the US and UK and rolling out to Saudi Arabia and the United Arab Emirates.

推出全球Snap Ads2 年前

Snap Launches New Brand Suitability Suite for Advertisers | Snapchat for Business

推出全球Snap Ads2 年前