Camera-first messaging and short-video platform with a predominantly younger audience. Inventory sits between friends' Stories, in Spotlight, in the Discover feed, in the Chat feed and in the camera itself as AR. Standard formats are bought in Ads Manager; the high-impact AR and Commercial units are reserved through Snap.
Snapchat Ads is the advertising arm of Snapchat, positioned to reach an audience described in its title as Gen Z and Millennials. It is built for businesses of any budget, offering tools to start small, learn from results, and scale campaigns through the Snapchat Ads Manager.
Named ad formats include AR Lenses and First Commercial, both sold per day on a guaranteed basis; Collection Ads, Commercials, Dynamic Ads, Single Image or Video Ads and Sponsored AR Filters, sold per impression by auction; and Sponsored Snaps, also sold per impression by auction. Snap Promote is listed as an additional format, run through the Snapchat Ads Manager.
如何購買
2 種購買選項，含步驟、須具備條件與最低消費。
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廣告版位
12 個廣告版位，含格式、價格及各自的購買方式。
- Collection Ads
Product carousel placement · 社群
- Commercials
Responsive display ad · 網頁
- Dynamic Ads
In-feed ad · 社群
- First Commercial
Responsive display ad · 網頁
- First Lens
Responsive display ad · 社群
- Reach and Frequency Lenses
Responsive display ad · 社群
- Single Image or Video Ads
Responsive display ad · 社群
- Snap Promote
Sponsored post · 社群
- Snapchat Ads Manager campaigns
Sponsored post · 社群
- Sponsored AR Filters
Responsive display ad · 社群
- Sponsored Snaps
Responsive display ad · 社群
- Story Ads
Responsive display ad · 社群
Sold by CPM · CPC · 天. The rates are behind the lock.
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通路
每個廣告版位依投放位置歸類——網頁、影片、搜尋、電視——讓你清楚自己買的是什麼。
與 Snap Ads 相似
