TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem
Adspotfinder 新聞編輯室
本篇由本站新聞編輯室依下方來源撰寫，不是人工撰寫。
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration. BidSwitch, engineered by IPONWEB, helps ad tech platforms discover and connect quickly with trading partners by providing an efficient and transparent way to […]
“TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration. BidSwitch, engineered by IPONWEB, helps ad tech platforms discover and connect quickly with trading partners by providing an efficient and tran”來源
這則新聞在談什麼
廣告交易平台
相關新聞
TheViewPoint Integrates with FreeWheel, Helping Streaming Publishers Process Direct IOs With the Speed and Automation of Programmatic
Expanded partnership modernizes the way that publishers can transact and monetize their CTV ad inventory TheViewPoint (TVP), a connected television monetization platform, today announced a newly expanded partnership with FreeWheel, a global technology platform for the television advertising industry. The two companies have partnered to introduce a new way for streaming platforms to modernize their […]
Tatari Streamlines CTV Supply Chain with Acquisition of TheViewPoint
Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, today announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server. The two companies’ combined technology will facilitate direct relationships between advertisers and publishers, promoting a more transparent and efficient media exchange. This […]
Tatari Buys TheViewPoint To Link Up With CTV Supply
On Monday, Tatari, a buy-side linear and connected TV ad platform specializing in performance-based measurement, announced its plans to buy CTV SSP TheViewPoint. Tatari, with a buy-side offering, realized it needed an inroad to supply to better understand the inventory it’s building paths toward. Tatari declined to share the deal price. A vast majority of […]
TheViewPoint is Now Certified by Extreme Reach Video Ad Server
TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognises TheViewPoint for adopting the CTV industry’s best practices in delivery […]
TheViewPointExtreme Reach
TheViewPoint Starts A Full Ad Stack Partnership with Zone·tv
TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Zone·tv, a pioneer of personalised pay-TV channels powered by AI, to provide it with refined ad management and optimisation solutions. Zone·tv is at the forefront of the transition […]
Zone·tvTheViewPoint
TheViewPoint Releases Intelpoint Machine Learning Algorithm for Bidding Optimisation
TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with […]