動態

廣告產業發生了什麼變化:新法規與廣告禁令、廣告支出數據、收購與關閉、新的廣告產品與購買管道,以及 Adspotfinder 收錄賣家公開的報價——從最新開始,每則都附來源。

Electronic Arts 的7 則動態

開啟 Electronic Arts
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Digiday: Electronic Arts is bundling its games to make a bigger pitch to advertisers

動態全球
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TheWrap: Electronic Arts Goes Private as $55 Billion Buyout Closes

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Variety: Electronic Arts Set to Close $55 Billion Go-Private Deal Next Week

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Digiday: Electronic Arts is betting that in-game ads can out-earn CTV

動態全球
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Electronic Arts launched EA Advertising on 15 June 2026, selling brand integrations directly into gameplay and live experiences across its games, led by EA SPORTS FC, Madden NFL and College Football.

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Digiday: Electronic Arts has built its own ad server in a renewed push for ad dollars

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ExchangeWire: Digest: Electronic Arts Closes Largest Buyout Ever; FTC Finalises Omnicom–IPG Order With Ad Rules; Anthropic to Triple Global Staff as AI Demand Surges

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