動態
廣告產業發生了什麼變化：新法規與廣告禁令、廣告支出數據、收購與關閉、新的廣告產品與購買管道，以及 Adspotfinder 收錄賣家公開的報價——從最新開始，每則都附來源。
TikTok Ads 的7 則動態
開啟 TikTok AdsExchangeWire: Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the Pentagon in Court
TikTok's US app moves into TikTok USDS Joint Venture LLC, majority-owned by US-led investors with Oracle, Silver Lake and MGX at 15% each and ByteDance at 19.9%. The joint venture runs data, algorithm and moderation, while advertising and e-commerce stay with TikTok global's US entities.
TikTok goes offline for US users on the night of 18 January 2025. Service returns on 19 January, when campaigns targeting US audiences resume delivering, with limits on live campaigns.
美國The US Supreme Court upholds the divest-or-ban law as applied to TikTok, keeping the 19 January 2025 ban deadline in place.
Adweek: Agencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty
The US divest-or-ban law is signed: ByteDance has nine months, extendable by three, to divest TikTok's US business or the app is effectively banned in the US.