Advertising across WeChat Moments and Channels, QQ, Tencent Video and Tencent News. A registered business, sealed qualification documents, a prepaid RMB balance and per-medium creative review all come before a campaign runs — most overseas advertisers reach it through an authorised 服务商 rather than directly.
Tencent Ads is the advertising platform operated by Tencent, covering placements across the company's properties in China, including WeChat and Tencent Video. It is presented in Chinese and reaches an audience centered on social and community platforms.
Campaigns can be built around short video, articles, or interactive formats, with targeting that draws on user behavior across Tencent's connected properties rather than a single site alone.
Placements include WeChat Moments and WeChat Official Account advertising, alongside Tencent Video placements. Accounts can be self-managed through the Tencent Ads platform, or run through an agency-managed account for advertisers working with a service provider.
如何購買
2 種購買選項，含步驟、須具備條件與最低消費。
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廣告版位
5 個廣告版位，含格式、價格及各自的購買方式。
- Tencent Video in-stream
In-stream video ad · 網頁
- WeChat article placement
Native article · 網頁
- WeChat Moments placement
Feed ad · 社群
- 服务商/代理商代管账户 (agency-managed Tencent Ads account)
Responsive display ad · 網頁
- 腾讯广告 (Tencent Ads) self-managed account
Responsive display ad · 網頁
Sold by CPM. The rates are behind the lock.
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通路
每個廣告版位依投放位置歸類——網頁、影片、搜尋、電視——讓你清楚自己買的是什麼。
也可投放於
此賣方的廣告版位在其自有網站之外的投放位置，並列出各處的廣告版位。透過相同的購買選項購買——同一集團，同一後台。
與 Tencent Ads 相似
