Zhihu (知乎)

Zhihu is a Chinese question-and-answer community and original content platform, launched in January 2011 with the stated mission of helping people better share knowledge, experience and insight and find answers to their own questions. It describes itself as bringing together creative people across technology, business, film and television, fashion and culture in mainland China, built on a community culture it calls serious, professional and friendly, with structured, accessible high-quality content.

The site is operated by Beijing Zhizhe Tianxia Technology Co., Ltd. and offers columns (知乎专栏), roundtable discussions (圆桌) and a discovery feed (发现), alongside a mobile app and QR code login. The platform states it has built a community-driven content monetization model based on its user base.