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AOL rolled a slew of sell-side tools into a unified publisher platform called ONE by AOL: Publishers, which launched Monday, and revealed its intent to acquire French yield management startup AlephD. It didn’t take long for AOL to make good on an earlier declaration by then-President Bob Lord in late October that AOL would remain […]
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“AOL rolled a slew of sell-side tools into a unified publisher platform called ONE by AOL: Publishers, which launched Monday, and revealed its intent to acquire French yield management startup AlephD. It didn’t take long for AOL to make good on an earlier declaration by then-President Bob Lord in late October that AOL would remain […]”来源
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AOL Acquires AlephD To Be Part Of Its Newly Unified Publisher Platform
Last year, AOL launched One, a broader platform for its various programmatic ad technologies. Today it’s doing the same thing for its publisher tools, with the announcement of One by AOL: Publishers. The company (which owns TechCrunch and is in turn owned by Verizon) is also making a last-minute addition to the lineup with the acquisition of AlephD, […]
AOL And Dailymotion Extend Programmatic Partnership
The expanded deal gives ONE by AOL advertisers direct access to all Dailymotion Exchange inventory and targeting capabilities.
AOL to Deepen Its Programmatic Leadership with Agreement to Acquire Millennial Media
ONE by AOL Will be the Largest Open and Mobile-First Programmatic Platform in Market AOL’s Suite of Publisher Offerings Will be Enhanced with a Leading Monetization Platform for App Developers with More than 65,000 Apps NEW YORK – AOL announced its continued investment in cross platform programmatic technology for marketers and publishers by signing an […]
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AOL buys Millennial Media to boost mobile ads
AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads.
AOL To Take Over Microsoft Display Ad Business
10-year deal sees AOL carrying Bing’s listings and ads. Display space on Microsoft properties to be sold by AOL in major global markets.
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