Audigent Partners with Comscore to Launch New CognitivePMP Product With Comscore’s Predictive Audience Segments
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The partnership will offer cookie-free predictive audiences through data-enriched PMPs to drive targeting and performance for programmatic campaigns. Audigent, the leading data activation, curation and identity platform is announcing the release of CognitivePMPs™, a privacy-centric, cookieless data and inventory product that will transform the way that advertisers curate and buy programmatic inventory. Comscore, a trusted […]
ComscoreAudigent
“The partnership will offer cookie-free predictive audiences through data-enriched PMPs to drive targeting and performance for programmatic campaigns. Audigent, the leading data activation, curation and identity platform is announcing the release of CognitivePMPs™, a privacy-centric, cookieless data and inventory product that will transform the way that advertisers curate and buy programmatic inven”来源
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Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers with Precision, Transparency, and Control
AudigentInMobi Advertisingmedia buyers
Verve and Audigent bring data curation to in-app and CTV audiences
Advertisers targeting audiences across in-app and CTV inventory via Verve can now use Audigent's data curation for probabilistic, ID-less targeting.
Verve and Audigent Bring Curation Capabilities to Scaled Audiences Across In-App and CTV Channels
Companies behind ATOM ID-less Graph and Hadron ID cookie-free solutions build improved data and privacy capabilities Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation and identity platform, announced a collaboration that utilizes both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less […]
NextRoll and Audigent Launch First Audience Activation Within Google’s Privacy Sandbox
NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, together with Audigent a part of Experian and a leading data activation, curation and identity platform, announced a major breakthrough within Google Privacy Sandbox with the activation of Audigent Interest Groups on the AdRoll DSP. This first-of-its-kind collaboration between NextRoll […]