Audigent Powers 1st Cookieless Identity-Based Header Bidding Solution with UPROXX, MediaMath, Freestar and The MediaGrid
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First Successful Deployment of Header Bidding Solution Using Cookieless Identity Represents Major Milestone toward the Cookieless Web and Better Performance With Apple’s current cookie restrictions and the long-awaited elimination of third-party cookies in Google’s Chrome browser, marketers, publishers and technology partners have been working to develop cookieless, data-rich solutions that will meet advertiser and publisher needs. […]
UPROXXFreestarAudigentMediaMath
“First Successful Deployment of Header Bidding Solution Using Cookieless Identity Represents Major Milestone toward the Cookieless Web and Better Performance With Apple’s current cookie restrictions and the long-awaited elimination of third-party cookies in Google’s Chrome browser, marketers, publishers and technology partners have been working to develop cookieless, data-rich solutions that will m”来源
Infillion acquires location-data company Foursquare
Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.
Infillion buys Foursquare to link ads with 16 billion visits
Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]
Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
Freestar Introduces pubOS, a Unified Publisher Operating System Built to Replace Fragmented Solutions and Navigate the AI Age
Freestar, the leading publisher services and monetization partner for the world’s most trusted digital media brands, announced the launch of pubOS, its new Publisher Operating System designed to give digital media companies a single, integrated platform to optimize monetization, streamline operations, and drive growth. Digital publishers face a pivotal moment. Google search referrals have dropped […]