Autotrader Selects 72andSunny as Agency Partner for Upcoming Campaign

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Autotrader pulls up to Bake Off tent in 4Sales sponsorship deal

Channel 4 Sales has secured a broadcast sponsorship deal with Autotrader, the UK’s biggest and most trusted car marketplace, to officially sponsor coverage of The Great British Bake Off franchise for six months from March. Autotrader fuels Bake Off The sponsorship officially launches on Sunday 22 March when the new series of The Great Celebrity Bake Off for SU2C airs. […]

Autotrader and Discovery explore ways to reduce operational costs of header bidding

Publishers are looking for new ways to squeeze value from their header-bidding strategies and reduce the burden of operating costs