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Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for Premion Media Sales Cadent, the advanced TV platform company, announced an expansion of its long-standing agreement with Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Under […]
“Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for Premion Media Sales Cadent, the advanced TV platform company, announced an expansion of its long-standing agreement with Premion, an industry-leading premium CTV/OTT advertising platform for regional and lo”来源
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As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]
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