Comcast Advertising integrates Affinity Solutions purchase data
Adspotfinder 新闻编辑室
这是本站新闻程序根据下方来源自动整理的，不是人工撰写。
Comcast Advertising can now use Affinity Solutions' card transaction data in Outcomes+, letting advertisers find untapped households and prove real-world campaign impact.
Affinity SolutionsComcast AdvertisingAdvertisers
“Bringing Credit and Debit Card Transaction Data to Comcast’s Outcomes+, Enabling Advertisers to Identify Untapped Households and Prove Real-World Campaign Impact Comcast Advertising, the advertising division of Comcast, announced a strategic partnership with Affinity Solutions, a leader in consumer purchase insights, to integrate Affinity’s deterministic transaction data into the AI-powered audien”来源
这条新闻关于谁
发布商与平台
涉及行业
相关动态
Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky
Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]
英国Comcast Advertising adds Claritas audience data to its Outcomes+ platform
Advertisers using Comcast Advertising's Outcomes+ platform can now target and measure campaigns with Claritas' audience data and identity graph integrated directly in.
ClaritasComcast Advertising
RTL completes acquisition of Sky Deutschland from Comcast
RTL now owns Sky Deutschland, consolidating two of central Europe's big broadcasters as advertisers face fewer, larger TV sellers in Germany.
德国Comcast's Universal Ads adds linear TV inventory for self-service buying
Brands of any size can now self-serve buy Comcast's linear TV inventory alongside streaming through Universal Ads.
BrandsUniversal AdsComcast