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Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech

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Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.

“Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.”
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Criteo partners with Tyroo to expand into Southeast Asia

Criteo signed a reseller partnership with Tyroo, giving advertisers and publishers in Southeast Asia access to Criteo's media through Tyroo's sales network.

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Criteo signed a reseller partnership with Tyroo Technologies, which will promote its performance media products to advertisers in Thailand, Malaysia and the Philippines.

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Criteo expands its ChatGPT Ads integration to 31 European markets

Criteo, ChatGPT Ads' first advertising-technology partner, has expanded that integration so advertisers can now buy ChatGPT Ads across 31 European markets.

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Criteo's ChatGPT Ads integration opened in 31 European markets, and by the September update covered 43 EMEA countries and 51 worldwide. Criteo was ChatGPT Ads' first ad-technology partner.

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Loblaw Advance names Criteo its direct sales agent for email ads

Loblaw Advance made Criteo its direct sales agent in Canada, letting advertisers buy email display ads in the Shoppers Drug Mart, PC Optimum and PC Express newsletters through Criteo.

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Criteo completed the transfer of its legal domicile from France to Luxembourg, ended its American Depositary Share programme and moved to ordinary shares trading on Nasdaq under CRTO. The board then approved a further move of domicile to the United States.

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