DISH Media Brings Linear TV to the Digital Ad Marketplace with DISH Connected

DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, launched AdvantEdge™ a next-gen, holistic advertising solution unifying how brands reach their audiences across linear and connected TV (CTV). Built on verified, anonymized first-party data, AdvantEdge™ delivers advertisers highly […]

发布全球DISH Media1年前

DISH Media Expands Addressable TV Advertising Footprint Through Exclusive Collaboration with Philo

This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media DISH Media, leaders in impression-based TV advertising, announced an exclusive partnership with Philo, the television streaming service, marking a transformative moment in the advertising landscape. Through this collaboration, DISH Media expands its addressable footprint, offering advertisers access to […]

Philo→DISH Media

发布联网电视 · 广告位接入美国DISH MediaPhilo3年前

DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV

DISH Media leans in on a data-driven approach in its latest collaboration with PubMatic, giving advertisers more optimization and better control of ad spend PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with DISH Media (NASDAQ: SATS) that allows SLING TV to tap into PubMatic’s supply path […]

DISH Media→PubMatic→advertisers

发布联网电视 · 广告位接入美国DISH MediaSling TVPubMatic3年前

DISH Media Partners with SeaChange and Beachfront to Launch National Linear Programmatic

First-of-its-Kind Real-Time Ad Sales Optimization Providing advertisers flexible ad-buying across 7+ million households Viant is the first Demand-side Platform (DSP) to utilize this new technology DISH Media announced a first-of-its-kind solution enabling advertisers to access premium linear TV inventory through a real-time, programmatic buying model. The solution, National Linear Programmatic (NLP), will work across DISH TV’s 7+ million households nationwide. NLP is […]

DISH Media→SeaChange→Beachfront→Advertisers

发布电视 · 广告位接入全球DISH MediaSeedtag4年前

LiveRamp Launches Enhanced TV Platform With Support from Innovid, E.W. Scripps Company, Publica, Philo, Plex, Univision and Dish

New Capabilities Enable Brands, Programmers, and Sell-Side CTV Platforms to Plan, Forecast, Activate, Quantify, and Collaborate across All TV Inventory Types LiveRamp , the leading data connectivity platform, announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first and only end-to-end […]

Univision→LiveRamp→advertisers

发布联网电视 · 数据合作全球PhiloPublicaInnovidPlexUnivisionDISH Media5年前

DISH Media Partners With Verizon Media to Automate Addressable Advertising

Verizon Media expands omnichannel footprint in its DSP, further connects linear and digital buying for advertisers Verizon Media is expanding its omnichannel programmatic platform , announcing an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to […]

DISH Media→Verizon Media

发布联网电视 · 采买通道美国DISH Media6年前