El Pais owner Prisa Media built a brand-safety tool to reassure news-wary advertisers

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2019年4月28日

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Prisa has developed a tool to woo brand-safety-sensitive advertisers to appear against hard news.

“Prisa has developed a tool to woo brand-safety-sensitive advertisers to appear against hard news.”

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Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets

Spanish media group Prisa has hit a wall with header bidding, opting for a server-to-server solution that can solve page-latency issues.

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