Equativ, Sharethrough merge to form adtech powerhouse
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Equativ, the global independent adtech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale. Equativ, Sharethrough merger With more than 720 employees, 18 countries, and […]
“Equativ, the global independent adtech company, today announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale. Equativ, Sharethrough merger With more than 720 employees, 18 countries, an”来源
Equativ adds SofiaPulse's creative AI across display, video and CTV
Advertisers using Equativ can now generate and optimise creative across display, video and CTV using SofiaPulse's agentic creative infrastructure.
SofiaPulseEquativ
Equativ finalizes merger with Sharethrough
Advertisers and publishers using Equativ or Sharethrough are now served by one unified global media platform after the companies completed their merger.
Equativ and Sharethrough Will Now Operate Under Equativ Brand, Solidifying Global Position as Leading End-to-End Media Platform
Equativ and Titan OS Partner to Revolutionize CTV Advertising with Retail Media Precision
By combining the unique reach and innovative formats of CTV with the precision of retail media data, advertisers can unlock deep consumer insights and scale. Retailers will be able to expand their retail media campaigns to CTV inventory. Both will benefit from access to 30 million European households. Equativ announces it has become the new […]
Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision
Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership […]