EX.CO acquires video adtech company Cedato

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EX.CO is announcing its very first acquisition — it’s buying Cedato, a video monetization startup founded in 2015. Previously known as Playbuzz, EX.CO is short for The Experience Company, and it provides publishers and other customers with an easy way to add interactive and visual elements (such as polls and product recommendations) to their content. […]

“EX.CO is announcing its very first acquisition — it’s buying Cedato, a video monetization startup founded in 2015. Previously known as Playbuzz, EX.CO is short for The Experience Company, and it provides publishers and other customers with an easy way to add interactive and visual elements (such as polls and product recommendations) to their content. […]”
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