GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers
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New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering active consumers in over 200 DMAs, announced a breakthrough new analytics offering called OCTANE. The service is already transforming how brands connect high-fidelity behavioral data with national advertising campaigns, driving quantifiable business outcomes for some […]
Acxiom, Placed, DstilleryGSTV
“New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering active consumers in over 200 DMAs, announced a breakthrough new analytics offering called OCTANE. The service is already transforming how brands connect high-fidelity behavioral data with national advertising campaigns, driving quantifiable busi”来源
发布商与平台
GSTV picks Shinka as mediation layer for programmatic connectivity
GSTV's fuel-retailer video network can now reach programmatic buyers across channels through Shinka's mediation layer.
GSTV steps up targeting with Stagwell's agentic system
GSTV's advertisers now get more precise audience targeting through Stagwell's agentic targeting system.
StagwellGSTV
GSTV expands gas pump video ad screens with Casey's
Brands will soon be able to buy video ads on gas pumps at Casey's convenience stores through GSTV's expanded screen network.
Casey'sGSTV
MidOcean Partners acquires retail media network GSTV
Private equity firm MidOcean Partners acquired GSTV, the retail media and video ad network powering screens across tens of thousands of fuel retailers, from Rockbridge Growth Equity.
MidOcean PartnersGSTV
Private Equity Firm MidOcean Partners Scoops up Retail Media and Video Ad Network GSTV
Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.
GSTV Partners with Vistar Media for Ad Serving Technology
New Tech Supports Increased GSTV Programmatic Demand Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership for Vistar to power GSTV’s network of digital displays with […]