Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys

Hearst names Magnite preferred partner for exit-intent and CTV pause ads

Advertisers can now buy Hearst's web exit-intent placements and CTV pause ads preferentially through Magnite, with SpringServe handling Hearst's video ad operations.

Advertisers→Magnite→Hearst

发布联网电视 · 广告位接入全球HearstMagnite6个月前

Hearst launches unified programmatic marketplace for its news properties

Advertisers can now buy display, video and CTV inventory across Hearst's 30 daily newspapers, 50 weekly papers and 35 TV stations through one programmatic marketplace, Hearst News.

Advertisers→Hearst News→Hearst properties

发布程序化 · 广告位接入全球Hearst6个月前

Hearst adopts Mobian brand safety to sell more news ad inventory

Advertisers can now buy more of Hearst's news ad inventory as Hearst adopts Mobian's brand-safety approach in place of legacy tools like IAS and DoubleVerify.

Advertisers→Hearst→Mobian

动态效果衡量 · 衡量接入全球Hearst8个月前

Allen Media Group Adds 27 Hearst 'Very Local' News Channels to 'Local Now'

Hearst→Allen Media Group

动态联网电视 · 分发合作美国Allen Media GroupHearst4年前

Hearst Acquires a Stake in New York Design Agency King & Partners

Hearst→King & Partners

收购代理机构 · 收购全球King & PartnersHearst9年前

Thrillist And JackThreads Split; Hearst’s David Katz On Programmatic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stay In Your Lane The Thrillist and JackThreads combo was one of the first to merge editorial and commerce. Now it’s goodbye to all that, as the two companies make arrangements to split up and raise funds ($54 million combined), Re/code’s Jason Del Rey […]

Thrillist→JackThreads

动态网页 · 退出市场全球ThrillistHearst11年前