LoopMe brings Brand Lift measurement into The Trade Desk
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LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.
“LoopMe has announced a new integration with The Trade Desk’s ‘Measurement Marketplace,’ bringing its patented ‘Brand Lift’ measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable way to measure brand impact across markets, all within their existing campaign workflow. Brand lift measurement is often underserved or simply unavailable. Where it does […]”来源
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Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.
Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]
LoopMe Expands PurchaseLoop to Turn Brand Campaign Signals Into Measurable Lower-funnel Performance
New capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns […]
GumGum's Mindset Agent launches with The Trade Desk as first partner
GumGum launched Mindset Agent, an AI tool turning campaign briefs into audience segments that brands and agencies can activate, with The Trade Desk the first DSP to support it.
GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners
GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The […]
Samsung Ads opens TV home-screen inventory to programmatic buying
Advertisers can now buy Samsung's TV home-screen ad inventory programmatically through The Trade Desk or Google DV360, powered by Magnite's SpringServe, from Q3 2026.
Samsung AdsMagniteThe Trade Desk, Google DV360
MINT Square gives UK indie agencies access to The Trade Desk's programmatic stack
Independent agencies in AMI can now buy through The Trade Desk's programmatic ecosystem via MINT Square.
AMI agenciesMINT SquareThe Trade Desk