Magnite and Samsung Ads expand partnership to enhance audience addressability in streaming
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Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+
HP TV+Magnite
Magnite extends its AI agent orchestration across formats
Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.
AI buying agentsMagnite Orchestrationseller agents
美国Samsung Ads identifica qué impulsa la compra de los mexicanos en cada temporada
Las grandes temporadas de descuentos se han convertido en momentos clave para el consumo en México, pero no todas generan el mismo nivel de conversión. Mientras algunas fechas despiertan una mayor intención de compra, otras logran convertir ese interés en transacciones concretas. Entender qué mueve al consumidor en cada temporalidad se vuelve, así, una oportunidad […]
Telly opens Home Screen Ads to programmatic buyers via Magnite
Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.
Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.
Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]