Mediatransports and Orange Advertising script journey-long transit ads
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Mediatransports partnered with Orange Advertising to sequence ads throughout commuters' transit journeys, giving advertisers a way to buy sequential placements along one route.
Orange AdvertisingMediatransports
Mediatransports and Unlimitail link ad exposure to in-store sales
French transit-ad network Mediatransports and retail-media firm Unlimitail plan to link outdoor ad exposure to in-store sales, giving advertisers a way to measure OOH campaign impact on purchases.
MediatransportsUnlimitailin-store sales
Mediatransports and Orange Advertising deploy real-time screen ads
Mediatransports and Orange Advertising are deploying their Real Time Screen digital out-of-home format around three events, giving advertisers a dynamic screen placement tied to live events.
Orange AdvertisingMediatransportsReal Time Screen
Orange Advertising picks Pubstack ONE for its ad monetisation stack
Publisher Orange Advertising will run its Web, in-stream video and in-app ad monetisation through Pubstack ONE after a competitive review showed a double-digit RPM uplift.
Pubstack ONEOrange Advertising
FranceTV Publicité and Orange Advertising team up on segmented TV ads
Advertisers can now buy segmented, addressable TV ads during Roland Garros through a new partnership between FranceTV Publicité and Orange Advertising.