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Publishers using Prebid and Google Ad Manager will lose a major part of their video ad delivery from April 30 when Microsoft's caching stops.
MicrosoftPrebidGoogle Ad Manager
“Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression in a […]”来源
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