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The Sun is building an AI agent for its programmatic advertising business, spurred by recent developments from the buy-side.
“The Sun is building an AI agent for its programmatic advertising business, spurred by recent developments from the buy-side.”来源
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The Sun bolsters digital offering with new programmatic leads
UK daily news brand The Sun today announced the appointment of two Programmatic Sales Leads to The Sun’s commercial team. The Sun programmatic hires Alexander Craig is promoted from within The Sun commercial team, having previously held the position of Senior Sales Manager. He is joined by Laurence Saleh, who bolsters the team with his experience in […]
Tremor International to Buy Video Ad Platform Unruly from News Corp
Upheaval continues in ad tech following a year of bankruptcies and distressed exits.
UnrulyTremor International
The Sun opens Facebook page to advertisers with new video format
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
Unruly, Moat & News Corp join up to launch new mobile vertical video ad format
In addition to the new vertical video ads, Unruly announced its “Vertical Video Collective” — a network of mobile-first vertical video creators.
News CorpUnrulyMoat
Unruly Launches New Outstream Video Ad Format With The Sun, MarketWatch, and News.com.au
In-Article Format Injects Video Ads Within Editorial Content, Providing Advertisers with High-Performance Video Solution and Publishers with New Opportunity to Monetize Traffic from Search and Social LONDON & NEW YORK & SYDNEY – Video ad tech company Unruly today introduces a viewable outstream format which creates new premium video ad inventory within article pages. Less […]
The SunUnrulyAdvertisers
News Corp To Acquire Social Video Ad Platform Unruly
Unruly Connects Leading Brands With Massive Global Audiences Tracks Video Shareability To Predict Virality For Advertisers Unruly’s Global Platform To Accelerate News Corp’s Digital Transformation NEW YORK – News Corp announced that it has agreed to acquire Unruly Holdings Limited (“Unruly”), a leading global ad platform that is revolutionizing digital and social video advertising for […]
News CorpUnruly