Omnicom Media adds dynamic ad insertion to Paramount+ premieres
Adspotfinder 新闻编辑室
这是本站新闻程序根据下方来源自动整理的，不是人工撰写。
Omnicom Media's advertiser clients can now run dynamically adapted sequential ad units in Paramount+'s streaming premieres, the first time Paramount has enabled dynamic ad insertion.
“Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.”来源
涉及行业
相关动态
Omnicom and Sky Media launch biddable sports ad marketplace
Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.
OmnicomSky Mediasports inventory
Omnicom agrees to buy Interpublic, forming the largest ad agency group
Omnicom agreed to acquire Interpublic, merging the two holding companies into the world's biggest advertising agency group for advertiser clients.
OmnicomInterpublic
Omnicom Media Officially Launches Hearts United
New Agency Brings Together OM’s Hearts & Science and Mediahub to Create a New 40-Market Global Network Hearts United debuts as a leader in new business, outperforming its competitors globally and in EMEA, and topping the US ranking Omnicom Media, an Omnicom Connected Capability, officially launched Hearts United, a new global media agency created through the combination […]
Nexstar CEO Says Tegna Suit Settlement Is Possible, Cites Paramount-WBD Deal As Reason Stations Need More Scale
Nexstar CEO Perry Sook says a settlement of an antitrust lawsuit against its merger with Tegna is possible, but he notes the company faces less pressure than companies like Paramount facing legal opposition. “If we can settle the litigation prior to going to trial next year, that has a benefit to us,” he acknowledged on […]
Omnicom Media lanza Flywheel en Latinoamérica para integrar commerce , datos y retail media
Omnicom Media anunció el lanzamiento regional de Flywheel, su solución especializada en Connected Commerce, en México, Brasil, Colombia, Argentina, Chile, Perú, Uruguay y Centroamérica. La propuesta busca ayudar a las marcas a impulsar ventas, participación de mercado y rentabilidad mediante la integración de estrategia, datos, tecnología y ejecución. Flywheel combinará capacidades de commerce, retail media, […]
As AI automates media work, Omnicom Media is rethinking the agency business model
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.