Ooyala Delivers Higher CPMs and Better Ad Decisioning with New Holistic Video Advertising Platform
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Ooyala Pulse now combines direct ad decisioning and programmatic trading into one solution, inclusive of real-time analytics and inventory forecasting simulations SANTA CLARA, Calif. – Ooyala, a Telstra subsidiary and a global leader in premium video publishing, production workflow, analytics and monetization, is now the first video-focused ad-tech provider to build a holistic advertising offering, […]
“Ooyala Pulse now combines direct ad decisioning and programmatic trading into one solution, inclusive of real-time analytics and inventory forecasting simulations SANTA CLARA, Calif. – Ooyala, a Telstra subsidiary and a global leader in premium video publishing, production workflow, analytics and monetization, is now the first video-focused ad-tech provider to build a holistic advertising offering”来源
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Ooyala Launches Global Channel Programme To Extend and Scale Video and TV Services for Broadcasters and Media Companies
Ooyala Solutions Partner Programme gives referral and reseller companies a single source for solution selling across video production, publishing, analytics and monetisation SANTA CLARA, California Ooyala, a Telstra subsidiary and leader in video monetisation, today introduced its Ooyala Solutions Partner Programme, through which technology and reseller partners can access and deploy a full set of […]
Media Prima Taps Ooyala To Expand Its Audience and Increase Revenue Across Its Ad-Supported and Subscription-Based Experiences
Ooyala powers all streaming, monetisation and audience analytics for Malaysia’s number one streaming service, tonton SINGAPORE – Ooyala, a Telstra subsidiary and a leading global innovator in premium video publishing, production workflows, analytics and monetization is powering the number one streaming service in Malaysia, tonton. Owned by Media Prima, the country’s largest integrated media group […]
Ooyala Video Index Shows Mobile Video Consumption Is Dominant In Asia-Pacific As Programmatic Trading Booms
New report highlights Asia-Pacific outpaces global tablet viewing; long-form viewing on connected TVs grow 72% annually LONDON, UK – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, released its Q4 2015 Global Video Index, showing the total number of programmatic transactions increased 160 percent since Q3 2015. Further, […]
Ooyala Q2 2015 Video Index Reveals Mobile Ad Spend Accelerating At Pace With Mobile Viewing
New Ooyala report reveals premium broadcasters boost advertising revenue with programmatic trading London, UK – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetisation, released its Q2 2015 Global Video Index, revealing 49 percent of all ad impressions for publishers were on mobile devices during the quarter, an 11 […]
Ooyala and joiz Team Up to Enable Media Companies to Better Monetise Audiences
joiz chooses Ooyala for complete video and advertising solutions to power social TV channels Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetisation, announces a strategic partnership with joiz, the creators of a groundbreaking community marketing and social TV platform, to provide third parties powerful video, interactive and analytics […]
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Ooyala Signs Ad Serving Agreement With Atresmedia, Strengthens Leadership Among Premium Spanish Broadcasters
Ooyala now powers 80 percent of premium Spanish market MADRID and SANTA CLARA, Calif. – Ooyala, a leading innovator in video publishing, analytics and monetization, announced its trusted advertising technology is powering video monetization for one of Spain’s largest broadcasters, Atresmedia. With Atresmedia, Ooyala now provides ad-serving and programmatic TV services to more than 80 […]