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PayPal Ads Bets on Transaction Data to Solve Commerce Media’s Measurement Problem
CANNES, France — While ad spending in commerce media is projected to reach $100 billion by 2026, according to Emarketer, proving true return on investment across multiple merchants remains elusive for many advertisers. PayPal believes its position straddling 400 million users and 30 million merchants gives it an unusual vantage point. The company’s advertising arm, […]
How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026
Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million […]
PayPal Brings New Commerce-Grade Identity Solution to Advertising Industry
PayPalad tech partnersadvertisers
Even PayPal Ads Has Its Own ID Now
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for […]
PayPal Unleashes the Power of Retail Media for Small Businesses, Enabling Them to Join Billion-Dollar Advertising Boom
PayPal AdsSmall businessesPayPal Ads Manager
PayPal Ads Reimagines Retail Media with Storefront Ads | Cannes 2025
PayPal Ads SVP and GM Mark Grether joins Allison Schiff at Cannes 2025 to reveal how PayPal is leading a new category with financial media networks (FMNs). Unlike traditional retail or commerce media, PayPal Ads leverages its powerful “transaction graph” to deliver seamless, high-frequency campaigns across the open web. Grether discusses the recent launch of […]