Place Exchange Gets Inside Uber OOH as Riders Return
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The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.
“The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.”来源
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Broadsign acquires OOH supply-side platform Place Exchange
Publishers using Place Exchange's out-of-home ad inventory will now operate under Broadsign after the acquisition.
Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
AdQuick accesses leading omnichannel DSPs via Place Exchange to streamline OOH media operations and support advertising partnerships
AdQuick, the world’s top out of home (OOH) advertising platform, announced today that its clients can now activate its curated programmatic supply within any demand side platform (DSP) that is integrated with Place Exchange. This capability integration allows AdQuick’s advertisers to curate programmatic digital OOH supply using the industry’s most holistic information and insights, and […]
StackAdapt Strengthens DOOH Capabilities Through New Partnership with Place Exchange
StackAdapt, the leading self-serve programmatic advertising platform, today announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s unmatched supply of global digital OOH (DOOH) inventory. This collaboration will allow advertisers to reach their target audiences with precision and accuracy in […]
The Neuron Announces Partnership with Place Exchange
The Neuron, a leading global Digital Out of Home (DOOH) programmatic platform for agencies and advertisers, announced that it is partnering with Place Exchange. Integration with Place Exchange provides The Neuron’s global customers a single point of access to the largest pool of premium DOOH media. The Neuron, a leading global Digital Out of Home […]
Octopus Interactive Announces Partnership with Place Exchange
Premium Passenger-Facing Rideshare Ad Inventory Will Be Available on Leading Programmatic DOOH Platform Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchange’s marketplace of Digital Out-of-Home advertising inventory. Marketing Technology News: […]