Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech
Adspotfinder 新闻编辑室
这是本站新闻程序根据下方来源自动整理的，不是人工撰写。
Affiliate marketing has long existed in its own strange silo. It can’t be targeted to specific users and it’s tough to sell on a CPM basis, which means programmatic is an awkward fit. But, increasingly, the marketers who control affiliate investments are also buying CTV, social media and search. And “they’re accustomed to being able […]
“Affiliate marketing has long existed in its own strange silo. It can’t be targeted to specific users and it’s tough to sell on a CPM basis, which means programmatic is an awkward fit. But, increasingly, the marketers who control affiliate investments are also buying CTV, social media and search. And “they’re accustomed to being able […]”来源
这条新闻关于谁
相关动态
Rakuten Advertising Launches Mirai, Affiliate Marketing’s First Advanced AI Optimization Agent
Initial capabilities enhance creation of affiliate offers and optimize them for peak performance in real time Leading performance intelligence partner Rakuten Advertising launched Mirai, an advanced conversational AI agent for streamlining and optimizing affiliate campaign management for advertisers. The launch reflects Rakuten Advertising’s continued focus on developing proprietary AI capabilities that deliver smarter, more scalable […]
Rakuten and impact.com Announce Alliance to Scale the Global Partnership Economy
New collaboration combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem Rakuten International and impact.com today announced a strategic alliance to modernize the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading […]
Rakuten Advertising and impact.com form a global affiliate alliance
Advertisers and publishers in affiliate marketing can now reach a combined network through Rakuten Advertising and impact.com's alliance.
Advertisers, publishersRakuten Advertisingimpact.com