ShowHeroes expands in-house Attention Index Model to CTV in TVision collab
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ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, has teamed up with TVision to help expanded the former’s proprietary Attention Index model to connected TV (CTV). Showheroes and TVision This latest innovation is achieved through a groundbreaking collaboration with TVision, which is a leader in television measurement and audience attention data. The […]
“ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, has teamed up with TVision to help expanded the former’s proprietary Attention Index model to connected TV (CTV). Showheroes and TVision This latest innovation is achieved through a groundbreaking collaboration with TVision, which is a leader in television measurement and audience atte”来源
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ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. ShowHeroes and Traffective Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion ad impressions and represents cross-channel advertising volumes exceeding […]