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Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.
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Publicis Media and ITV launch addressable audience partnership
Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.
Omnicom and Sky Media launch biddable sports ad marketplace
Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.
OmnicomSky Mediasports inventory
Universal Ads launches in the UK on Channel 4, ITV and Sky
Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.
AdvertisersUniversal AdsChannel 4, ITV, Sky
Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky
Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]
Universal Ads launches in UK with Channel 4, ITV and Sky
Today, Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. Cannes Lions launch The launch, first revealed by the cohort at Cannes Lions 2025, marks a groundbreaking move for the UK advertising industry as well as a significant step in Universal […]
RTL Deutschland reorganises for Sky integration, targets 250m euros in synergies
Broadcaster RTL Deutschland is reorganising its team to integrate Sky, targeting 250 million euros in synergies over three years.
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