South Korea’s Ad Spend Predicted to Grow 4.6% in 2021 Following Last Year’s Decline

“According to a new report from Cheil Worldwide, South Korea’s ad spend in 2020 recorded 11.99 trillion won, a 0.8% drop compared to the year before. Despite Covid-19, digital ad spend continued its positive growth to offset the pandemic’s impact on the overall ad market said Cheil.”