Tatari Offers Lookalike Audiences Across Linear and Streaming with the Launch of Similar Inventory

发布全球

Adspotfinder 新闻编辑室

这是本站新闻程序根据下方来源自动整理的,不是人工撰写。

Similar Inventory allows advertisers to rapidly and seamlessly scale their high-performing TV advertising on linear and streaming TV Tatari, a data and analytics platform for buying and measuring TV ads, today announced the launch of Similar Inventory. Similar Inventory automatically recommends available linear and streaming TV inventory with the same outcome to an existing campaign. […]

“Similar Inventory allows advertisers to rapidly and seamlessly scale their high-performing TV advertising on linear and streaming TV Tatari, a data and analytics platform for buying and measuring TV ads, today announced the launch of Similar Inventory. Similar Inventory automatically recommends available linear and streaming TV inventory with the same outcome to an existing campaign. […]”
来源

这条新闻关于谁

发布商与平台

相关动态

Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy

DSP-only buying puts brands at risk of missing most of the TV marketplace. Tatari’s CRO, Andy Schonfeld, explains why that strategy is wrong.

动态全球Tatari

Four Tatari advertisers buy Super Bowl LX commercials on NBC

Four Tatari advertisers, Ro, Manscaped, Tecovas and Life360, are airing commercials during NBC's Super Bowl LX broadcast through Tatari's TV advertising platform.

Ro, Manscaped, Tecovas, Life360TatariNBC

动态电视 · 采买通道美国TatariLife360 AdsMANSCAPEDNBC

Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing

TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once relied on is harder to maintain. On this episode of Inside the Stack, Cynopsis’ Lynn Leahey speaks with Benjamin Heaton, Senior Director of Product Management at Tatari, about what’s actually wrong with TV measurement and […]

动态全球Tatari

Tatari Unveils Fully AI-Powered Media Buying Across Linear and Streaming TV

Brands and agencies can now build TV campaigns with unprecedented speed, accuracy and comprehensiveness Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming and online video) introduced its AI-Enabled Planning Engine. This groundbreaking tool enables advertisers to create media plans for TV campaigns faster and more accurately– with full transparency and […]

发布全球Tatari

Tatari makes significant updates and improvements to its TV ad measurement

Tatari sets new and cutting-edge industry standards for precision and effectiveness across TV ad buying Tatari, a leading platform for buying and measuring advertising across convergent TV, today announced major improvements to its TV-specific measurement, elevating the standard for precision and effectiveness in the TV advertising industry. This update mostly focuses on improvements to Tatari’s […]

动态全球Tatari

Tatari Spins Off a New Company, Vault, Focused on Privacy-Compliant Tech for CTV With Data Clean Room as First Product

Experian is the first identity technology provider to integrate with Vault’s interoperable data sharing and measurement technology Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is […]

政策变更全球Tatari