ThinkNow Taps Semasio to Bring Multicultural Audiences to Programmatic Advertising
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Partnership makes rich, zero-party consumer data from Hispanic, Black/African American, Asian, and LBGTQ+ audiences available, for the first time in programmatic media planning and buying. Semasio, a pioneer of targeting and insight solutions for programmatic advertising, has partnered with ThinkNow, a full-service, cross-cultural research technology company, to bring zero-party multicultural data to the programmatic ecosystem. […]
ThinkNowSemasio
“Partnership makes rich, zero-party consumer data from Hispanic, Black/African American, Asian, and LBGTQ+ audiences available, for the first time in programmatic media planning and buying. Semasio, a pioneer of targeting and insight solutions for programmatic advertising, has partnered with ThinkNow, a full-service, cross-cultural research technology company, to bring zero-party multicultural data”来源
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