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Advertisers using Verve can now measure campaigns against ID-less audiences through a new collaboration with Experian.
“Experian validation underscores accuracy of ATOM cohorts and empowers marketers to activate campaigns across ID-less environments, ensuring precise targeting. The post Verve and Experian announce measurement collaboration for ID-less audiences appeared first on Verve .”来源
相关动态
Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
Experian and AUDIENCES partner to activate first-party data in media buys
Experian and AUDIENCES formed a partnership combining Experian's consumer insight with AUDIENCES' platform so brands and agencies can activate first-party data across media.
ExperianAUDIENCES
Seven's REDiQ links up with Circana and Experian on data
Seven's ad data unit REDiQ struck partnerships with retail data firm Circana and Experian, giving advertisers buying Seven's inventory richer audience data.
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Verve launches a media network spanning multiple retailers
Verve launched a cross-retailer media network, aggregating retail media ad inventory from several retailers into one buyable network.
RetailersVerve
Experian & Alliance of Independent Agencies Launch Indie Intelligence Council
The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity, and marketing technology. The Council will […]
Experian and BBH London score with World Cup campaign
Experian and BBH London have highlighted that in football, as well as in life, the score is what matters most. It’s all about the score With the world enjoying a case of football fever, the new Experian campaign is encouraging people to check their credit scores too, with digital billboards across the nation that strip […]