Vistar Media Launches Programmatic Mediation
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Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a unified auction for inventory across multiple supply-side platforms (SSPs). This reduces operational complexity, and ensures […]
Digital out-of-home networksVistar MediaProgrammatic buyers
“Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a unified auction for inventory across multiple supply-side platforms (SSPs). This reduces operational complexity, and en”来源
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Vistar Media launches Programmatic Guaranteed for smarter OOH advertising
Vistar Media, a leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and control are essential. Programmatic Guaranteed PG allows advertisers to lock in delivery and pricing on select inventory, […]
Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising
Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and control are […]
Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns
Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is […]