Wall Street Journal seeks to broaden subscriber base in multi-million-dollar campaign

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

Some brands are going dark for the election. WSJ has data to convince them otherwise.

动态全球Wall Street Journal2年前

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

动态全球Wall Street Journal3年前

The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys

Advertisers were 37% more likely to renew if their prior campaigns used first-party data.

收购全球Wall Street Journal5年前

The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

Executives showcased new data on changing consumer behavior at the NewFronts.

动态全球Wall Street Journal6年前

The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers

The offer is in response to brands’ hardship in light of the coronavirus.

动态全球Wall Street Journal7年前

The Wall Street Journal takes aim at social media ‘noise’ in new ad campaign

You’d think we know better, but it’s telling that today’s newspapers need to remind us there’s a difference between a meme or an ad we see on Facebook versus a well-sourced news article.

动态全球Wall Street Journal7年前