WideOrbit Launches Enhanced WO Marketplace For Automated Broadcast TV Ad Sales
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Introduces automated rate optimization technology to improve offer quality and maximize yield WideOrbit, the market leader in broadcast TV and radio inventory and revenue management, announced the launch of the latest version of WO Marketplace, the sell-side advertising platform that automates ad sales transactions, providing local TV broadcasters streamlined access to new demand from demand-side […]
“Introduces automated rate optimization technology to improve offer quality and maximize yield WideOrbit, the market leader in broadcast TV and radio inventory and revenue management, announced the launch of the latest version of WO Marketplace, the sell-side advertising platform that automates ad sales transactions, providing local TV broadcasters streamlined access to new demand from demand-side”来源
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