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Redfin must resume selling rental ads as a listings publisher after settling its FTC antitrust case with Zillow.
FTCZillow and Redfinrental ad listings
“Zillow and Redfin reached a settlement with the FTC, which requires Redfin to reenter the rental advertising business.”来源
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Zillow opens its housing-intent data to Pinterest's ad product
Zillow became the first company to share housing-intent data with Pinterest, letting advertisers target ads to people showing signs of house hunting.
Redfin picks Magnite as preferred SSP for real estate ads
Advertisers can now get priority access to Redfin's homebuying audiences through Magnite, newly selected as Redfin Media's preferred SSP for data-driven deals.
AdvertisersMagniteRedfin Media
Zillow gets into the mortgage business, acquires Mortgage Lenders of America
Zillow, the publicly traded real estate portal and lead generation service, has acquired Mortgage Lenders of America. This is Zillow’s first move into originating mortgages. Until now, the company’s focus in this space was on providing home buyers with quotes from a variety of third-party lenders. The financial details of the transaction were not disclosed. Mortgage Lenders […]
ZillowMortgage Lenders of America