Amazon signs agreement to purchase some assets from MX Player

Amazon merges MX Player's ad inventory into Prime Video

Amazon unified MX Player with Prime Video, letting advertisers buy across both streaming properties as one combined inventory.

MX Player→Prime Video

NeuigkeitCTV · Anbindung der WerbeplätzeWeltweitMX PlayerPrime Videovor 3 Monaten

Amazon launches bidstream signal tools for programmatic buyers

Advertisers→Amazon

GestartetProgrammatic · Auktions-InfrastrukturWeltweitAmazonAmazon Adsvor 4 Monaten

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Pacvue→Amazon→Walmart→Instacart

GestartetE-Commerce · EinkaufszugangWeltweitAmazonvor 5 Monaten

German court bars Amazon from forcing ads on paying video customers

Amazon can no longer impose advertising on paying Video customers in Germany after a Landgericht Munchen ruling.

Landgericht Munchen→Amazon

RegulierungCTV · RegeländerungDeutschlandAmazon AdsAmazonvor 10 Monaten

Amazon MX Player doubles CTV viewing, deepens advertiser pipeline as it sets course for 2026

NeuigkeitWeltweitMX Playervor 10 Monaten

Explained: The Amazon miniTV and MX Player merger

MX Player→Amazon miniTV

FusionCTV · FusionIndienMX Playervor 2 Jahren