Amazon Ads

Sponsored product, brand and display ads across Amazon

advertising.amazon.com27.08.2026

Grow your business and increase sales with online advertising solutions that help you find, attract, and engage customers on and off Amazon.

Amazon Ads is Amazon's advertising platform, spanning shopping, streaming and browsing moments. Advertisers can start with self-serve Sponsored Products, Sponsored Brands and Sponsored Display, or use Amazon DSP and streaming TV ads for broader reach, including placements on Prime Video and Twitch, with interactive features letting viewers browse or shop while watching. Reporting tools in the advertising console track sales, campaign metrics and keyword or product performance.

Sponsored Products and Sponsored Brands are priced by click auction, Sponsored Display and Amazon DSP by impression auction, and streaming TV ads by guaranteed impression buys, all in US dollars. Managed-service campaigns run through an Amazon Ads account executive require a minimum spend of $50,000.

So kaufen Sie

3 Buchungsoptionen, mit den Schritten, Voraussetzungen und dem Mindestbudget.

Self-Servicetools.how_to_buy.self_serve_dsptools.how_to_buy.managed

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Preislisten

16 Werbeplätze, mit Formaten, Preisen und wie jeder gekauft wird.

Amazon DSP
Responsive display ad · Web
Brand Innovation Lab
Responsive display ad · Web
Brand video slot
In-stream video ad · Web
Fire TV Custom Content Row
CTV pre-roll · CTV
Fire TV Feature Rotator
CTV pre-roll · CTV
Fire TV Inline Banner
CTV pre-roll · CTV
Fire TV placement
CTV pre-roll · CTV
Fire TV Sponsored Screensaver
CTV pre-roll · CTV
Fire TV Sponsored Tiles
CTV pre-roll · CTV
IMDb placement
In-content display ad · Web
Off-Amazon display banner
Responsive display ad · Web
Prime Video placement
CTV pre-roll · CTV
Product detail page placement
Sponsored product listing · Commerce
Search result brand headline
Search results carousel · Web
Search result sponsored product
Sponsored product search result · Suche
Twitch ads
Responsive display ad · Web

Sold by CPM · CPC. The rates are behind the lock.

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Kanäle

Jeder Werbeplatz nach dem Ort, an dem er läuft — Web, Video, Suche, TV —, damit Sie wissen, was Sie kaufen.

Web

Suche

Commerce

CTV

Kategorien

Shopping

Auch werben auf

Wo die Werbeplätze dieses Anbieters außerhalb der eigenen Website laufen, mit den Plätzen je Angebot. Über dieselben Optionen gebucht – ein Haus, eine Konsole.