GroupM Acquires The Glitch Digital Agency in India

GroupM collaborates with PubMatic as SSP expands buy-side tools

Agency GroupM is working with PubMatic as the SSP expands its Activate self-serve solution, building an end-to-end programmatic platform for buyers.

PubMatic→GroupM

GeschlossenProgrammatic · EinkaufszugangWeltweitPubMaticGroupmvor 1 Jahr

EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand

Staff at WPP’s media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leave—just days after the company’s high-profile rebrand.

UmbenanntWeltweitDays AfterWppmediaGroupmvor 1 Jahr

PubMatic and GroupM Expand Partnership to Boost Latin America Market Impact

GroupM→PubMatic

NeuigkeitProgrammatic · EinkaufszugangWeltweitPubMaticGroupmvor 2 Jahren

Global Ad Revenue Will Hit $1T Faster Than Expected, GroupM Forecast Says

Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. […]

MarktdatenWeltweitGroupmvor 2 Jahren

GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and safety

GroupM→GOAT

ÜbernahmeAgenturen · ÜbernahmeWeltweitGroupmvor 3 Jahren

Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization

First To Market post-bid Solution drives impressive performance gains across channels Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world’s leading media investment company, have seen impressive results with Yieldmo’s newest offering, Dynamic Format Optimization (DFO), as part of GroupM’s Tier One Strategic Partnership with […]

Yieldmo→GroupM

GestartetProgrammatic · EinkaufszugangWeltweitYieldmoGroupmvor 3 Jahren