Netflix launched Basic with Ads, its lower-priced ad-supported plan, at $6.99 a month in the US on November 3, 2022, across 12 countries.

Netflix Sued by Florida Over “Bait-and-Switch” on Privacy and Advertising

A lawsuit from Florida Attorney General James Uthmeier targets Netflix’s data collection and monetization apparatus, particularly the way in which it targets children.

RegulierungWeltweitNetflix Adsvor 4 Wochen

Florida AG Sues Netflix for Data Tracking, Targeting Kids

“Parents, not streaming corporations need to direct the upbringing of children,” James Uthmeier says

RegulierungWeltweitNetflix Adsvor 4 Wochen

Vista and Quinti bid to take over ad-tech firm Criteo

Vista and Quinti are pursuing a takeover bid for ad-tech company Criteo, whose platform advertisers and publishers use for programmatic campaigns.

Vista, Quinti→Criteo

GestartetProgrammatic · ÜbernahmeWeltweitCriteoNetflix Adsvor 3 Monaten

Netflix Ads, gli spettatori attivi mensili salgono a 10,5 milioni in Italia. In cantiere nuovi formati e inventory

NeuigkeitItalienNetflix Adsvor 3 Monaten

Omnicom Media strikes first Netflix ad data deal with Acxiom

Omnicom Media is integrating Acxiom audience data into Netflix's ad platform for the first time, letting its advertiser clients run more targeted ads on Netflix.

Acxiom→Omnicom Media→Netflix Ads

NeuigkeitCTV · DatenpartnerschaftWeltweitOmnicom MediaNetflix Adsvor 4 Monaten

Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030

Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia. “The battle for the living room is no longer only about streaming content,” said Maria Rua Aguete, […]

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