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Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

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Sky Media opens premium VOD to programmatic buying via Google DV360

Advertisers using Google DV360 can now buy Sky Media's premium VOD inventory programmatically.

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Sky Media and DAIVID launch AI toolkit for SMEs to get on TV

Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time. Sky Media said it will dramatically reduce the cost, time and complexity of TV ad creation. The new toolkit will deliver AI ad creation with creative intelligence, smart targeting, and a […]

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Small and medium-sized businesses can now become TV advertisers for the first time through Sky Media and DAIVID's new AI-powered toolkit, which cuts the cost and complexity of producing TV ads.

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