Politico Europe, Profitable for the Second Year, Aims to Grow Ad Revenue by 10% With New Studio
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The publisher has lined up 10 clients so far.
“The publisher has lined up 10 clients so far.”Quelle
Publisher und Plattformen
Wella's Nioxin ads ran AI-personalised creative via Azerion and Digitas
Media agency Digitas and ad platform Azerion delivered AI-generated personalised audio ads for Wella's Nioxin brand, with the campaign reporting 70% listener action.
Agentio brings automated creator ads to Instagram and Facebook via Meta
Brands can now run automated creator-led partnership ads across Instagram and Facebook through Agentio's new integration with Meta.
BrandsAgentioInstagram, Facebook
Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.
The Guardian joins Adelaide's attention-based ad ecosystem
Advertisers can now buy The Guardian's inventory through Adelaide's attention-based AU Ecosystem, after an audit confirmed its placements beat market benchmarks.
AdelaideThe Guardian